Varietal differences in the supply chain of two mango varieties in South India.
Sudha M., Kruijssen F.
Author Affiliation: Indian Institute of Horticultural Research, Bangalore, India.
: 379-385
Abstract : India accounts for ~38% of the world mango production and is a natural home for over 1000 cultivars of this species. Among >20 commercial cultivars, 'Totapuri' has the largest share, accounting for half of the mango area in South India. Due to a specific demand for each of these cultivars in both fresh and processed form, they support the livelihood of a diverse range of actors along the market chain. This paper presents the findings of a study assessing the role of markets in maintaining varietal diversity of mango in Chittoor district of Andhra Pradesh, where a survey was conducted among mango growers and other market chain actors. Chittoor district, part of an important mango belt, is home to over 50 mango pulp semi-processors. An analysis is presented of the production and marketing practices, and pricing of fresh vs. semi-processed mango cultivars of 'Neelam' and 'Totapuri', respectively.